This Power BI dashboard provides a comprehensive analysis of the company's sales performance, revenue, profit, and customer behavior across different time periods, branches, and product categories.

Key Performance Indicators (KPIs)

- Total Revenue: # 29.36 million

-Total Expenses: #17.28 million

- Net Profit:        #12.08 million

- Total Order: 27.66k

This show that the company operated at a healthy profit margin, with revenue significantly higher than expenses.

Monthly Revenue Trend

- CM = Current Month (orange bar)

-PM = Previous Month (black bar)

- Revenue was steady from January to June, experienced a drop between July and October, and peaked again in December.

- This could reflect seasonal trends or marketing campaigns boosting year-end performance.

Customer Gender Distribution

- Female customers: 50.46%

-Male customers: 49.54%

- Insight: Sales are evenly distributed by gender, with a slight edge in female purchases.

Top 5 Products by Revenue

All top 5 products are variations of the Mountain 2 line

-Highest-selling product:

#1,373,469.55

Sales by Branch

- Best Preforming branch: Ibadan (#15.73M)

Sales by Product Category

- Bikini: #28.31M -almost all revenue came from this.

-Accessories, Clothing: very small sales in comparison.

Overall Business Insight

- The business is profitable with the strong revenue generation.

-December has the highest sales, showing potential for seasonal promotions.

- there's an opportunity to boost lower-performance branches and product categories.